Caffeinated America

dLAB was asked to conceptualize the next great leap in American Coffeehouse design. Based on the evolving zeitgeist of coffee drinkers, dLAB split the coffee house brand into two complimentary identities. BARbucks and AUTObucks represent a dialogue about the duality of coffee; BARbucks speaks to the old-world notion of coffee as art: AUTObucks speaks to the new-world notion of coffee as fuel.